The wine industry is inextricably linked to tourism in the region, but wine is not the only attraction in the County areas north of Santa Barbara. In addition to the Chumash resort featuring gaming, spa services and fine dining, the area boasts two California missions (Mission Santa Inez and La Purisima in Lompoc), Santa Maria BBQ, golf, surfing, professional theater (Pacific Conservatory of the Performing Arts – PCPA in Santa Maria, Festival Theater in Solvang), nature walks, cycling events, trendy “Little L.A.” (Los Alamos), the wine-tasting hotspot of Los Olivos, the charming western town of Santa Ynez, the Guadalupe Dunes (site of Cecil B. DeMilles’ Ten Commandments film, and much more…for information, visit one of the contacts listed below:
Santa Maria Valley Visitors & Convention Bureau www.santamariavalley.com
Contact [email protected]
Explore Lompoc ([email protected]
Visit Santa Ynez Valleywww.visitsyv.com
Contact [email protected]
Northern Santa Barbara County Chambers and Visitor promotion contacts:
Santa Maria Valley Chamber of Commerce
Santa Ynez Chamber
A forum bringing together elected officials, community leaders, business owners, vintners, and residents to explore the economic and lifestyle benefits of having a wine region.
KEYNOTE PRESENTATION: Robert McMillan, EVP & Founder, Silicon Valley Bank Wine DivisionClick here to view presentation
PRESENTATION: Alison Laslett, CEO, Santa Barbara Vintners
PANEL: The Legacy Investment of Wine Country Vintners
David and Michelle Lafond, Lafond Winery & Vineyards
Katie Grassini, Grassini Family Vineyards
Marshall Miller, Thornhill Companies
AT-YOUR-TABLE WINE TASTING: Three Wine Country favorites: chardonnay, pinot noir and cabernet!
WINE FORUM RECAP:
Approximately 150 wine industry and economic stakeholders attended the June 27th EconAlliance/Santa Barbara Vintners “Why Wine Matters” Wine Forum held at the SYV Marriott. Program included an economic analysis of the region in comparison to other regions (Rob McMillan, EVP/Founder, Silicon Valley Bank Wine Division) as well as remarks by Santa Barbara Vintners CEO Alison Laslett on why a Wine Business Improvement District (Wine BID) would help make the region more competitive. A panel on the “Legacy Investment of Wine Country Vintners” was moderated by Bion Rice, CEO and Winemaking Director, Sunstone Vineyards and Winery, with panelists being: Katie Grassini, CEO, Grassini Family Wines; David Lafond, General Manager, Lafond Winery & Vineyards; Michelle Lafond, Marketing Director, Santa Barbara Winery/Lafond Winery & Vineyards; and Marshall Miller, Vice President Operations, Thornhill Companies. Audience tasting of wine from each of the three vineyards was included in the program, with attendees tasting the J. Wilkes 2017 Santa Maria Valley Chardonnay, the 2016 Lafond Winery & Vineyards SRH Pinot Noir, and the 2015 Grassini Family Vineyards Estate Cabernet Sauvignon.
(EconAlliance Wine/Tourism Initiative)Click here to view Power Point: Steve Pepe's Welcome Opening RemarksClick here to view Power Point: Rob McMillan Keynote Speaker - EVP & Founder of Silicon Valley Bank
EconAlliance, in cooperation with the Santa Barbara Vintners Association, is organizing its inaugural wine/tourism event for Wednesday, July 26, 2017, 1:30 – 5:30 p.m., Santa Ynez Valley Marriott.
Designed to educate the public and policymakers about the economic value and attractiveness of the wine industry and its relationship to regional tourism, the event will feature a keynote presentation on the “Facts of Life About Direct to Consumer Sales” by Silicon Valley Bank’s Wine Division VP/Founder Robert McMillan.
Also on the program will be three panels:
A panel follow-up to the keynote presentation:
“Direct to Consumer Sales – Key to Financial Sustainability?”
Moderator: Robert McMillan
A panel discussion about the relationship between the wine and tourism sectors:
“Wine and Tourism – A Perfect Pairing?”
Moderator: Morgen McLaughlin, Executive Director
Santa Barbara Vintners Association
A panel dialogue regarding the opportunities and potentially damaging policies around wine and tourism:
“Wine, Visitors, Venues and Regulations”
Moderator: Mike Brown, former Santa Barbara County CEOClick here for Save the Date card